Google May Soon Be Tracking More Than Your On-Line Movement

It’s a widely accepted fact that whatever websites you visit are being tracked by someone, somewhere. But you may soon be tracked outside of cyber space, too.

Google announced last month that it had a new device designed to track your credit card purchases. This latest tool will gather approximately 70% of purchases made in stores. That information will then be streamlined into reports which will be shared with companies who opt in.

The reports are designed to see how well on-line advertising works, by matching in-store purchases with Google ads. This tool utilizes deep learning technology to analyze vast amounts of user data, including email addresses, ad clicks, browser and location history, and user surveys.

 

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