Singles’ Day! And it has absolutely nothing to do with Christmas or the Holiday Season.
What? You don’t celebrate Singles’ Day? I had never heard of it either. But if you’re available, you probably should. It’s November 11th, and is a pretty big deal in China.
Individuals who aren’t in a relationship celebrate their unattached status by partying, singing karaoke, and treating themselves to gifts.
The quirky holiday was originally started by college students in the 1990s, but retailers saw a business opportunity and commercialized it; especially China’s biggest e-commerce giant, Alibaba, which transformed Singles’ Day into a giant purchasing event in 2009 by offering heavy discounts on everything from wine to cars. As a result, the mini-holiday has swelled into the world’s biggest online shopping day, putting Black Friday and Cyber Monday to shame.
Last year, Alibaba‘s three websites were responsible for $9.34 billion in sales on Singles’ Day alone!